David Armano, Critical Mass
The Talk: "The hallmark of any great brand is authenticity --
just ask Harley-Davidson, Coke or Apple, especially when all of these
brands lost their way and learned from it. Same thing applies to Brand
You. In every tweak of a template, upload and keystroke, you have an
opportunity to be authentic or disingenuous. Know what makes you
special and unique, and tap into those qualities as you build your
personal brand online. Most people can spot a fake when they see one,
so remember that being genuine is more important that presenting
yourself in an artificially glossy manner. It used to be important for
bloggers to "find their voice" -- now it's relevant to all of us."
Eric Easter, Johnson Publishing and EbonyJet.com
The Talk:
Legacy magazine publishers are struggling with the digital world for
reasons that might not always be so obvious. Minority publications have
an even greater challenge.
But once they embrace that digital is not just a new publishing
medium but a platform to reinvent the brand and "re-contextualize" a
wealth of assets for a whole new audience, the opportunities are
endless.
These and other inspired talks from The Chicago Convergence
(Chicago
Nov 4, 2008) - If you missed the Chicago New Media Summit, there is
finally an opportunity to see some of the presentations.
There are two 18-minute presentations currently posted and 32 more
coming your way. There will be another 12 filmed at the Motion Graphics
Festival in January 09 and 40-50 filmed at The Chicago Convergence on
Sept 21-23, 2009.
The final home (coming soon) for these videos will include embed codes and other ways to show off the best of Chicago.
Come collide with me.
John Patterson
Founder & President of The Chicago Convergence