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Convergence Partner Profile: Daisy Whitney Cross Promotion Partnership with The New Media Minute A Note from Daisy Chicago has long been one of the key media capitals in the United States especially because of its cluster of media agencies serving advertisers in the midwest. Many of the most important retailers and consumer packaged goods companies are located in the midwest and Chicago effectively serves as the epicenter for their work and their connectedness to each other. Also, I have seen a number of creative minds in Web video rise up from that area and bring terrific ideas to the national scene, folks like Thatcher Kamin and Billy Parisi come to mind. John Patterson invited me to produce a video for the Chicago New Media Summit last year and that got me even more interested in the work happening in Chicago. Also, as we started cross-promoting each other's work, I asked John if he would want to become a distribution partner for the New Media Minute and carry my weekly Web report on the Chicago Convergence site. He said yes and it's been a wonderful partnership -- I've interacted with many new viewers via Chicago Convergence and have also met sources for articles and stories. I think Chicago will only grow as a new media locus especially with its bid for the 2016 Olympics games, which itself is likely to be a huge new media event, given the online video efforts in the 2008 games. My strategic plan for the New Media Minute is to continue to use it as a vehicle to report on trends, news and analysis in the new media business all with an eye towards why this matters. I aim to give the context behind trends, to explain why to keep an eye on new developments and what they may signify about where money is coming from down the road. The show has already grown tremendously in viewership this year through new distribution partnerships with Chicago Convergence, Beet.TV and the Huffington Post, as well as my production partnership with NATPE -- the National Association of Television Program Executives --- which brought my new advertiser The Platform into the fold along with charter sponsor Digitalsmiths. My goal is for TV, production, new media, VC executives as well as producers, creators, agents and others to turn to the New Media Minute for the context and meaning behind the new media business. About Daisy Whitney Daisy Whitney specializes in covering Internet video, social networking, YouTube, iTunes and other forms of online and new media distribution of content. As a multimedia reporter she is one of the first journalists to launch her own online newscast that covers the business of Internet video. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. [more] |




