That social media is thriving is simple; it enhances the natural design of our human ecology. We are transactional. We transact for money, yes, but we also transact for attention, love, membership, fulfillment, organization and much more.
Human Ecology: a branch of biology that deals with the relations of human beings to one another and their physical surroundings.
For anyone looking to invent the next 'big thing', look no further that this: Anything that innovates the speed, simplification or expansion of a humans intent to be healthy, happy and prosperous will be highly valued by a large number of people.
As an example:
"Seth Godin, author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His 'Unleashing the Ideavirus' is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade"
What is most beautiful about Seths work is that he holds a mirror up to humanity and trains us to think about ourselves and the marketplace from the point of view of our authentic natural human social behavior.
The Key: the next big thing won't get invented by trying to simply solve a marketplace pain, it will get invented by innovating our capacity to transact within it.
John Patterson



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